Getting Started with Social Media for Small Business
Anyone can see the benefit of utilizing the many and varied social media platforms available to market businesses.
Sometimes we think it is as easy as just creating a profile and diving in headlong, this isn’t always a good idea.
There are many factors to bear in mind and there are, believe it or not, downsides to going about your social media marketing without the necessary planning and strategy.
Generally, the positives to social media marketing can be described as follows:
By virtue of sheer numbers, your business becomes exposed to more clients and potential customers in general.
You’ll also attract interest from other business owners who may need your services in a business 2 business sense.
You’ll open up new possibilities for collaboration. Opening up a two-way communication channel with your customer base.
It’s more conversational, and you can glean powerful and very practical information about your products and/or services directly from your clients. Positive reviews (and just reviews in general) are great for PR and eventually, depending on the quality of your offering, clients become ambassadors for your business and the services it offers.
So far so good. The next logical step of course, is to start setting up and implementing your social media accounts.
Here it may become more tricky as you come up against some or all of the following realizations:
You may discover that you don’t quite know what to say, or that you’re not sure how to say it. It might sound strange, but there are definite ways to turn off users and potential customers.
You may discover that it is time consuming and not all that easy to implement exactly what you have in mind for your page from a technical point of view.
It may also become evident as you figure out all the technical aspects, that you’ll need custom graphics and content, which, if you need to hire someone to produce them, may prove costly.
All considered, businesses cannot really afford to miss out or under-utilize their social media marketing platforms.
Search engines are currently using social media indicators to help rank your website and display relevant search results, looking at shares, likes, reviews and more to gauge relevance. This means that a correctly structured social media campaign will bolster your SEO efforts and drive more traffic to your website too.
Any way you choose to look at it, social media marketing is going to benefit your business- If implemented correctly.
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