Look out for these signs that your SEO firm isn’t worth what you’re paying them.


Search Engine Optimization (SEO) is one of the most effective marketing tactics for generating leads and sales from your website. SEO can be complicated at times, and that’s why companies often outsource their SEO to trained professionals. With thousands of SEO firms, how can you tell the good from the bad?

In HubSpot’s newest eBook How to Spot Bad SEO Services, find out ten signs that can signal that an SEO firm is not worth the money.

These include:

Sign #1. Making Promises that are Too Good to be True

Sign #2. Using “Black Hat” SEO Techniques

Sign #3. Targeting the Wrong Keywords

Sign #4. Employing Shoddy Linking Schemes

Sign #5. Promising to List Your Site in Hundreds of Online Directories

Sign #6. Redesigning Your Site or Creating New Pages Without 301 Redirects

Sign #7. Focusing on Metadata Instead of On-Page SEO

Sign #8. Creating Bad Content

Sign #9. Driving Irrelevant Traffic

Sign #10. Offering a One-Time Fixes with No Ongoing Maintenance

info from hubspot.com