Posts tagged social media integration
Facebook Fan Page for International House Cape Town
IH Cape Town is an English language school located in vibrant Sea point, from where you can see the ocean,take a stroll down main road past restaurants, boutiques, cafes and shops.
IH Cape Town has a super promotion / competition running right now- check out https://www.facebook.com/IHCapeTown for more details and to enter. There’s an Apple iPad2 up for grabs.
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Huge Congratulations to Cape Town for being named World Design Capital 2014 !!
The long awaited announcement has been made, and this is huge and exciting news for Cape Town and for the whole of South Africa and it’s design community!
World Design Capital 2014 – catch the fever!
Watch this video screened at the International Design Alliance (IDA) Congress in Taipei during an electrifying announcement of the Mother City’s win. Created by Muti and set to Freshlyground’s catchy and unmistakeably Capetonian Mowbray Kaap, the video gives just a glimpse into what the Mother City has to offer.
Cape Town has been named World Design Capital for the year 2014, ahead of fellow short-listed cities, Dublin and Bilbao. The sought-after accolade was awarded to the Mother City this morning at the International Design Alliance (IDA) Congress in Taipei.Executive Mayor of Cape Town, Patricia de Lille, accepted the award on behalf of Cape Town, South Africa and the African continent.In her acceptance speech De Lille said: “It is an honour for me to be addressing you here today as mayor of the first African city to be named a World Design Capital. A city belongs to its people and it must be designed for and with them and their communities. For many years, people have been applying innovative solutions to our challenges. They have been using design to transform various aspects of life. But they have often been working without an overarching social goal in mind.
“The World Design Capital bid process and title have helped to bring different initiatives together and have made us realise that design in all its forms, when added together, creates human and city development.
“The World Design Capital designation gives cities like Cape Town additional motivation to actively think of transformative design in development plans. We look forward to learning from other cities that are using design as a tool for transformation, including past winners Torino, Seoul and Helsinki and our fellow short-listed cities, Dublin and Bilbao. We are honoured to have been considered with them.”
The Cape Town Partnership started the World Design Capital bidding process over a year ago, on behalf of the City of Cape Town. A Bid Committee was tasked to frame the theme of the bid and to source content and case studies for the bid book. It included design case studies in the Stellenbosch area. On 31 March 2011 the 465-page bid book was formally submitted to the International Council for Societies of Industrial Design (ICSID) in Canada, with the theme, “Live Design. Transform Life”.
Explaining the importance of the year 2014, De Lille said it will be the celebration of 20 years of democracy in South Africa,
“That celebration will allow for a time of reflection, to think about how far we have come as a country and a city. We will also be positioning ourselves to plan for the future. The next 20 years, and the 20 years after that, demand nothing less if we are to prosper as a city and a society and truly mature into our full potential.
“2014 then is the moment when the past and the future will come together for Cape Town, in contemplation and in action. In South Africa, cities were designed over decades to divide people. But since our new democratic era, we have been focused on trying to bring people together, to create a sustainable city that fosters real social inclusion.”
“The challenges faced by cities today are numerous. Sometimes, they seem unique. When we broaden our horizon, however, we discover the tremendous energy and innovation of individuals, communities and firms using design every day to create solutions. They are to be found within our city… and all over the world.
“In 2014, we will channel that energy into a series of events that celebrate design as a driver of social and economic change in the urban environment. We invite the global design community to become a part of our design journey, in our city, in Africa and in the world,” De Lille said.
Cape Town’s bid has gained widespread public and private sector support at City and Provincial level. It provides the opportunity to embed design thinking into urban development planning for social and economic growth. The accolade will also enhance Cape Town’s reputation globally as being a place that is known for more than just its natural beauty.
Previous World Design Capital title holders have seen increased visitor numbers as a result of the designation. Torino, Italy, World Design Capital for 2008, reported higher visitor numbers in their title year – which coincided with the global economic downturn – than in 2006, when they hosted the Winter Olympics.
Bulelwa Makalima-Ngewana, Managing Director of the Cape Town Partnership and co-ordinator of the bid on behalf of the City said: “It has been a long and rewarding journey to get to this point. The real key to our success has been the partnerships that have been forged during the bid process, and the unwavering support of the City of Cape Town and the Provincial Government of the Western Cape. Being named World Design Capital for 2014 is a unique opportunity for us to reposition Cape Town on the world stage as a city of innovation, creativity and caring – and to continue to foster and promote our design industries at home and abroad.”
The World Design Capital 2014 title results in a year-long programme of design-focused events that will see creative communities across the globe turning to Cape Town for social, economic and cultural solutions. These connections are vital in the long-term links the city will secure with global role-players within creative industries. This win also highlights how design innovation has led to growth in the Stellenbosch area, taking the bid beyond the city’s borders to acknowledge the design assets of the region.
Said Stellenbosch Mayor Conrad Sidego from Taipei, where the theme of the IDA Congress is “Design at the Edges”: “The edge is where design of the past and design of the future meet – in this moment we have the opportunity to shape a new design legacy for our region.”
Extracts from the Cape Town World Design Capital 2014 Bid Book can be found on www.capetown2014.co.za
View Cape Town’s winning video, premiered in Taipei at the IDA Congress, at http://www.youtube.com/watch?v=XrcFSbYSEko and the video that helped Cape Town to clinch the World Design Capital 2014 title at http://www.youtube.com/watch?v=xoFLtHMWssY
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Social Media Best Practices
There is a serious need right now to rethink your brand’s value offering on Social Media platforms such as Facebook and Twitter. The market is maturing, and as such is becoming more discerning, and rapidly at that.
As a consumer, you are blasted with the same request over and over, “Follow Us on Twitter, Like Us on Facebook” As a consumer however it is more than natural to ask why should I or what’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer.
There is a growing realization at this point, that businesses large and small, will need to reorient their marketing energy and style from a ‘push’ marketing attitude to interactive or ‘engagement’ marketing.
It is also fair to say that most businesses are coming to terms with the fact that social media marketing takes more time, energy, effort, money and other resources than previously thought.
Today a notable number of businesses are approaching branded social channels from a ready, fire, aim approach. This method conjures a façade of achievement when in fact, any progress, if at all recognized, is short term and shoddy at best. Many focus on numbers without first analyzing who they’re trying to reach and why and more importantly how engagement satisfies the needs of their customers. To build vibrant communities in social networks, businesses must develop a remarkable and diversified channel strategy that reinforces the brand and communicates tangible business value and exudes. Without a mature content and engagement strategy, a great unfollow and unlike movement is inevitable.
You can’t depend on your judgment when your imagination is out of focus.
- Mark Twain
Competing for the attention of the elusive social consumer surfaces new challenges for brands. Rather than luring a static audience, brands must now demonstrate ongoing value in order to captivate an engaged audience. As a result, brands must now focus on defining a mission and purpose and delivering value for each of the audiences they’re hoping to address.
Social Media Best Practices
1. Design an Effective Channel Strategy: Evaluate the main brand, sub brands, and notable personalities that require a “follow worthy” or “likable” presence. If there are other accounts that exist beyond the initial strategy, assess their value as a standalone channel and its current state. It may be best to simple truncate accounts or close them all together.
2. Create a Life Support System: Develop an organized framework that supports each presence uniquely. Ensure that each account establishes a rhythm that meets the needs of its audience.
3. Mission and Purpose: Know the audience you’re trying to reach and design a communicable mission and purpose for each account.
4. Develop an Editorial Program: Create an editorial program that addresses the various needs of the social consumer including entertainment, sales, service, engagement, HR, etc. Evoke the new K.I.S.S. (Keep It Significant and Shareable). Create content that’s both engaging, contextually relevant, and shareable. Think beyond the basics such as polls, curation, promotional content, questions.
5. Construct a Listening Framework: The best listeners make the best conversationalists. Build a listening framework that monitors the brands as well as the distinct conversations related to each account.
6. Establish Conversational Workflow: Each account requires an information path and workflow. They also require bridges between them to ensure that every representative is informed and that the right delegates within the business are on point to engage or respond accordingly.
7. Formulate a Decision Tree: Draft a clear flowchart that details the steps for a variety of “if this happens, then do this” situations. This is designed to help representatives follow a pre-defined path for the real-time nature of engagement.
8. Initiate a Training Program: Representatives will require ongoing training to stay sharp and focused. Every engagement either reinforces or takes away from the brand experience. As technology moves faster than our ability to master its lessons, training keeps employees on track.
9. Install a Governance and Reward System: Much like the marketing team protects the integrity of the brand and how it’s presented, a social team is necessary to manage the integrity of each Twitter account as well as the overall portfolio. At the same time, a reward system must be put in place to encourage exceptional work.
10. Draft a Social Media Brand Style Guide: Chances are a style guide already exists that communicates brand presentation, usage guidelines, and other forms of brand-related marketing aesthetics. This guide requires a significant update to account for social media. Its primary function is to define the brand persona, characteristics, voice, and essence. Additionally, the updated style guide will define the design of each presence and how represents should accurately enliven it through narrative.
11. Compose Guidelines and Do’s and Don’ts: Develop a social media policy that conveys the do’s and don’ts in social media. If one already exists, update it. The law has changed and now protects employee rights to express opinion about employers within their personal accounts. Additionally, many employees complain that the existing guidelines are either too extreme or ambiguous to define successful engagement. Design the guideline to serve as guardrails and also a roadmap to success.
12. Serve Customers and Prospects: Social consumers now expect brands to solve problems and answer questions in social streams. Each channel requires a service function or a dedicated channel to satisfy needs and promote appreciation and loyalty.
13. Employ Language and Timing Techniques: Two points of note, timing is everything and in brevity there’s clarity. Studies already show that the time and day and the language structure of Tweets and Facebook updates determine overall reach and engagement. Optimize language and timing to make every update count.
14. Design Engagement and Performance Metrics: Monitor the performance of each account to improve the engagement and editorial strategy for each account.
Following these best practices will prevent your brand from falling victim to the coming wave of customer unlikes and unfollows. But more importantly, focusing social channels and investing in the value of each will improve the customer experience and encourage greater engagement. By increasing meaningful interaction, brand reach is dramatically amplified through the social effect, encouraging customers to not only Like the brand, but genuinely love it!
Best practices via http://www.briansolis.com
Realizing the Importance of Social Media
According to the 2011 Small Business Social Media Survey, business owners are taking social media more seriously than in year past. In a survey conducted from May 1, 2011 – July 1, 2011 we asked243 small business owners ( companies with less than 50 employees) who was creating content for their social media accounts.
From their responses, it was obvious owners are taking social media seriously as more than 65% indicated they are actively involved in creating content. This percentage was fairly constant among different groups of small business owners, until we look at companies with more than then 25 employees.
Even though their participation starts to fall off, 50% of the owners of these larger companies are still involved. It is obvious, however, these executives are delegating more of the responsibility for social media content creation to others.
Who owns social media content creation?
While many companies are diving into social media, their programs fall short because they don’t clearly define roles. They fail to decide who will create content, how often and about what.
I was disappointed to see more than ½ the companies in the study are not leveraging the customers and prospects as content generators.
From testimonials and check-ins, to FAQs and discussions, companies are missing a tremendous opportunity by not actively engaging these constituencies.
Not the Intern
While it varies by company there are strong indications social media is being taken more seriously in 2011. For example: Consider the role of interns. In our 2010 Facebook study, more than 80% of businesses which had interns on staff indicated the intern was involved in social media content creation.
To us, this pointed to the fact companies were not really taking the tools seriously. If they had, they would not rely on the least experienced member of their team to lead the content development. In this year’s study, only 30% of companies with interns indicated they were involved in content creation.
Looking for Help
While many business owners believe social media is a do it yourself type of activity, there is a growing interest in hiring marketing and social media firms to support their efforts. Overall, about 10% of the companies in the study indicated an outside firm was actively engaged in the company’s social media program. While I expected large firms to look outside for help, a significant number of companies in the 6-10 person range were also looking to external resources.
Surprising, companies with 11 – 24 employees were less likely to use an outside firm. Why? We assume at this size, companies have someone on staff with time to dedicate to social media activities. As expected, the largest the companies are more likely to also have a dedicated social media employee. The comments also show the conflict between the do-it-yourself and hire-a-pro camps.
What do business owners say about getting help with social media?
- Hire someone to set up the accounts and teach you how to manage them effectively. It is difficult to keep up with them all in a timely fashion.
- Have a professorial do your Social Media. You hire a CPA because you can’t do accounting, hire a social media professional.
- These days everyone is a” social media expert” you know as much as they do.
- Hire someone who can educate you, get social media tools up and running that align with your brand.
- Embrace social media but be leery of social media “experts” and consultants.