Posts tagged sell on facebook
Is Facebook getting too complicated?
This article below from mashable.com explains and echoes the sentiment of many users.
What We Think
We agree with the idea of simplicity.
Even Albert Einstein said “Everything should be made as simple as possible, but not simpler.”
The “not simpler” is the interesting part here. As far as the Ticker and Gestures go, we think both are genius.
The ticker brings every Facebook profile to life- and with a little simple tweaking, allows each user to create an up-to-the-minute live feed of happenings in their friends’ lives. It is well executed, and we agree, it takes some getting used to, the movement at top right feels unnatural in the Facebook environment, but we like it.
Gestures are also a vital component to the flexibility that we’ve come to expect from the social network’s engineers.
At the end of the day, all arguments for or against all these new changes will boil down to subjective opinions, and no amount of analysis is going to reveal a ‘better’ way of doing things. As has so often happened in the past, the world rejects changes to their familiar social network at first, adopts them a short while later, then eventually utilizes them eagerly and comes to love them. It’s natural.
What do you think?
Join us on Facebook here and post your comments and questions or let us know what you think.
Social Media Best Practices
There is a serious need right now to rethink your brand’s value offering on Social Media platforms such as Facebook and Twitter. The market is maturing, and as such is becoming more discerning, and rapidly at that.
As a consumer, you are blasted with the same request over and over, “Follow Us on Twitter, Like Us on Facebook” As a consumer however it is more than natural to ask why should I or what’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer.
There is a growing realization at this point, that businesses large and small, will need to reorient their marketing energy and style from a ‘push’ marketing attitude to interactive or ‘engagement’ marketing.
It is also fair to say that most businesses are coming to terms with the fact that social media marketing takes more time, energy, effort, money and other resources than previously thought.
Today a notable number of businesses are approaching branded social channels from a ready, fire, aim approach. This method conjures a façade of achievement when in fact, any progress, if at all recognized, is short term and shoddy at best. Many focus on numbers without first analyzing who they’re trying to reach and why and more importantly how engagement satisfies the needs of their customers. To build vibrant communities in social networks, businesses must develop a remarkable and diversified channel strategy that reinforces the brand and communicates tangible business value and exudes. Without a mature content and engagement strategy, a great unfollow and unlike movement is inevitable.
You can’t depend on your judgment when your imagination is out of focus.
- Mark Twain
Competing for the attention of the elusive social consumer surfaces new challenges for brands. Rather than luring a static audience, brands must now demonstrate ongoing value in order to captivate an engaged audience. As a result, brands must now focus on defining a mission and purpose and delivering value for each of the audiences they’re hoping to address.
Social Media Best Practices
1. Design an Effective Channel Strategy: Evaluate the main brand, sub brands, and notable personalities that require a “follow worthy” or “likable” presence. If there are other accounts that exist beyond the initial strategy, assess their value as a standalone channel and its current state. It may be best to simple truncate accounts or close them all together.
2. Create a Life Support System: Develop an organized framework that supports each presence uniquely. Ensure that each account establishes a rhythm that meets the needs of its audience.
3. Mission and Purpose: Know the audience you’re trying to reach and design a communicable mission and purpose for each account.
4. Develop an Editorial Program: Create an editorial program that addresses the various needs of the social consumer including entertainment, sales, service, engagement, HR, etc. Evoke the new K.I.S.S. (Keep It Significant and Shareable). Create content that’s both engaging, contextually relevant, and shareable. Think beyond the basics such as polls, curation, promotional content, questions.
5. Construct a Listening Framework: The best listeners make the best conversationalists. Build a listening framework that monitors the brands as well as the distinct conversations related to each account.
6. Establish Conversational Workflow: Each account requires an information path and workflow. They also require bridges between them to ensure that every representative is informed and that the right delegates within the business are on point to engage or respond accordingly.
7. Formulate a Decision Tree: Draft a clear flowchart that details the steps for a variety of “if this happens, then do this” situations. This is designed to help representatives follow a pre-defined path for the real-time nature of engagement.
8. Initiate a Training Program: Representatives will require ongoing training to stay sharp and focused. Every engagement either reinforces or takes away from the brand experience. As technology moves faster than our ability to master its lessons, training keeps employees on track.
9. Install a Governance and Reward System: Much like the marketing team protects the integrity of the brand and how it’s presented, a social team is necessary to manage the integrity of each Twitter account as well as the overall portfolio. At the same time, a reward system must be put in place to encourage exceptional work.
10. Draft a Social Media Brand Style Guide: Chances are a style guide already exists that communicates brand presentation, usage guidelines, and other forms of brand-related marketing aesthetics. This guide requires a significant update to account for social media. Its primary function is to define the brand persona, characteristics, voice, and essence. Additionally, the updated style guide will define the design of each presence and how represents should accurately enliven it through narrative.
11. Compose Guidelines and Do’s and Don’ts: Develop a social media policy that conveys the do’s and don’ts in social media. If one already exists, update it. The law has changed and now protects employee rights to express opinion about employers within their personal accounts. Additionally, many employees complain that the existing guidelines are either too extreme or ambiguous to define successful engagement. Design the guideline to serve as guardrails and also a roadmap to success.
12. Serve Customers and Prospects: Social consumers now expect brands to solve problems and answer questions in social streams. Each channel requires a service function or a dedicated channel to satisfy needs and promote appreciation and loyalty.
13. Employ Language and Timing Techniques: Two points of note, timing is everything and in brevity there’s clarity. Studies already show that the time and day and the language structure of Tweets and Facebook updates determine overall reach and engagement. Optimize language and timing to make every update count.
14. Design Engagement and Performance Metrics: Monitor the performance of each account to improve the engagement and editorial strategy for each account.
Following these best practices will prevent your brand from falling victim to the coming wave of customer unlikes and unfollows. But more importantly, focusing social channels and investing in the value of each will improve the customer experience and encourage greater engagement. By increasing meaningful interaction, brand reach is dramatically amplified through the social effect, encouraging customers to not only Like the brand, but genuinely love it!
Best practices via http://www.briansolis.com
This prestigious status is designated biennially by the International Council of Societies of Industrial Design (ICSID) to cities that are dedicated to using design for social, cultural and economic development.
The following from the World Design Capital Bid 2014 site:
What is World Design Capital?
The World Design Capital title is awarded bi-annually by the International Council for Societies of Industrial Design (ICSID) to give global prominence to cities that use design for their social, economic and cultural development. Founded in 1957 and active in 50 countries, ICSID has awarded the World Design Capital designation three times – to Torino, Italy (2008); Seoul, South Korea (2010) and Helsinki, Finland (designated for 2012).
The World Design Capital title is awarded in advance, allowing winning cities sufficient time to plan, develop and promote a year-long programme of World Design Capital-themed events for their designated year.
World Design Capital for 2014 will be announced in October 2011.
Who is coordinating Cape Town’s bid?
Cape Town’s bid to be World Design Capital 2014 forms part of a broader vision to position Cape Town as a leading global city – a hub of creativity, knowledge, innovation and excellence (for further information have a look at the Creative Cape Town Annual 2010) – and to build on the City’s World Cup success.
The City of Cape Town has mandated the Cape Town Partnership, under the auspices of theCreative Cape Town programme, to coordinate Cape Town’s bid on its behalf, both in terms of producing the official bid book, and to ensure widespread support for the bid. Already, a vital network of partners from local and provincial government, creative industry organisations and institutions, academia and the media, as well as local design leaders and citizens from all walks of life, have pledged their support, as demonstrated at Design Indaba 2011.
Why Cape Town for World Design Capital 2014?
Cape Town’s World Design Capital 2014 bid concept, “Live Design, Transform Life”, focuses strongly on socially responsive design.
Our bid recognizes and mobilises Cape Town’s considerable design resources towards addressing the legacies of our City’s apartheid past. It is aimed specifically at dealing with the vast imbalances that exist in our society and is organized into three broad themes: Rebuild Cape Town through community cohesion; Reconnect Cape Town through infrastructural enhancement, and Reposition Cape Town for the knowledge economy.
The global landscape has changed irrevocably in recent years. Devastating economic and natural disasters have had a sobering effect on all aspects of life, including design. There is a growing need for practical design thinking, participatory methods and people-centred solutions to real problems. In this context, Cape Town has much to inspire the world. Ours is a proudly African bid, with the ultimate goal of achieving a sustainable, inclusive and more liveable African city, rooted in the strengths of our people and communities – to ‘Live Design. Transform Life.’
Cape Town’s Design Legacy
The year 2014 represents a significant milestone for Cape Town and South Africa, marking 20 years since we embraced freedom in 1994. For this reason, 2014 will be a momentous year, as we take stock of the challenges and gains of our transformation, and celebrate the achievements of the past two decades, both as a City and as a country.
Since the advent of democracy in 1994, Cape Town has undergone a process of reconstructing and reconnecting a City that had been physically, socially, economically, culturally and emotionally divided for many decades. As part of this City-led process of reunification and transformation, a large number of public and private programmes and projects have, since 1994, been geared towards delivering the type of innovative thinking, entrepreneurial spirit and successful implementation that will ultimately transcend boundaries to reconnect Cape Town in structure and spirit, for the benefit of all citizens.
In 2010, we proved that we as a City (and a country) are able to compete on a world stage, hosting one of the most successful World Cups in recent years and the first on African soil. The World Cup has provided Cape Town with the backbone of significant infrastructural enhancements and a renewed sense of civic pride. Our aim is to build on this legacy through our World Design Capital 2014 bid, to celebrate our successes and showcase them on a world stage.
Cape Town’s World Design Capital 2014 Countdown
Cape Town’s 465-page World Design Capital 2014 bid book was officially handed over to City of Cape Town Executive Mayor, Alderman Dan Plato, on 30 March 2011, a day before the formal ICSID submission deadline of 31 March 2011.
In July 2011, 3 shortlisted cities for the World Design Capital 2014 title will be announced, followed by an ICSID site visit to each of these cities in August 2011 and the announcement of the winning city in October 2011.
We fully back the bid!
This is essentially the same as asking whether you would design your own website, or create your own logo. If the answer to those questions is yes, then you’re all set. With a few hours hours of free-time tutorial study and enough patience it is entirely possible to create your very own custom facebook landing page, as well as all your own social media pages.
Points to consider here would be:
1.Do I have the time ( and patience!) to pull this off?
2.Is it going to be as good as it can be, since I’m showing it to a potential client base of 3.7 million Facebook users in South Africa alone?
There are many of ways to implement a custom facebook page especially considering Facebook’s latest update to business pages and their deprecation of FBML.
So, our conclusion for now would be:
Consider Quality first- the Facebook platform and Online Marketing through it presents every business on the planet with a unique and hugely effective sales/ communication/ promotional tool- used professionally it can boost your business image beyond belief and create incredible buzz.
Join in the conversation, ‘like’ us on Facebook! www.facebook.com/RedHotDesign
As of March 18, 2011 Facebook has replaced FBML with iFrame Page tabs.
Know what that means? No? Unless you’re a web designer, online marketer, seo specialist or otherwise have an unhealthy appetite for coding, that’s quite normal. It means that the game of CUSTOM FACEBOOK PAGES and FACEBOOK LANDING PAGES has changed quite dramatically. Whether or not this is a good thing is not the subject of this post.
The question at hand here is: Should I attempt to create my own Custom Facebook Landing Pages or have them Professionally Created for my business?
More on this in Part 2 of this post. Stay up to date with new developments, Follow us on Twitter and ‘like’ RedHot Design on Facebook and receive breaking news and offers as they happen!
Introduce Your Business to the WORLD.
Drive more traffic to your website.
Communicate with customers.
Stand out in an ocean of profiles!